HOW CAN WE LEAD THE SHIFT TO CIRCULAR LIVING?
We expect 70% of the world population to be living in cities by 2050, adding 2.5 billion people. Cities will play a critical role in shifting from a linear “take-make-waste” economy to a circular “reduce-regenerate-recycle” one.
As we sail around coastal cities, we see the importance of circular construction in advancing this vision. That’s why we are taking our GO CIRCULAR campaign from sea to city – to connect with partners and local thought leaders wherever we go to create awareness and open the dialogue for circular cities.
With GO CIRCULAR, Team Holcim-PRB sails the world to preserve our oceans, with a call to action to accelerate the shift to circular building and living.
During the last edition of The Ocean Race, the team gathered scientific data as part of the largest ever marine science program during a sports event, with over four million data points collected. These water and air samples were shared with the World Meteorological Organization.
Team Holcim-PRB did the same during the Vendée Globe 2024, collecting up to 25,000 samples each day with the help of the OceanPack.
Circular Cities Hub
To show how cities around the world can make this transition, Holcim launched the Circular Cities Hub, a dynamic platform for widespread knowledge-sharing, inspiration and collective momentum towards a circular future. The Hub features case study videos on world-class circular initiatives, along with profiles of cities leading the transition – from Washington, DC to Madrid, and from Buenos Aires to Nairobi.
Through the Circular Cities Hub, we are:
- Partnering with cities as first movers
- Sharing best practices to fast track success
- Helping to evolve building norms and standards for a truly circular built environment
As part of the Circular Cities Hub, the Circular Cities Barometer measures how fast 30 global cities are transitioning from a linear to a circular economy. The Barometer gives us unique insights into what the most innovative circular cities around the world are doing to accelerate this shift.
As the Barometer shows, circular cities are many things. Their residents live and work in smart buildings while commuting by green forms of mobility. Circular cities use renewable energy and offer recycling hubs to keep materials in use as long as possible. Circular cities offer significant green space for people and nature to thrive.
GET IN TOUCH
Are you interested to find out more about collaborating with us to lead the transition to circular cities? Get in touch.
DISCOVER THE BRAND BEHIND THE TEAM
Holcim is a global leader in innovative and sustainable building solutions. We are at the forefront of decarbonizing building throughout its lifecycle for a net-zero future, building progress for people and the planet.
